MBA SUBJECTS - DETAILS OF MBA

MBA SUBJECTS|Details of MBA, Friends, we hear many times that he is doing an MBA, She is going to an MBA. And many parents also advise their children to do an MBA. But we don’t have that much information about MBA. So today I am trying to write something about MBA SUBJECTS, I hope that you will definitely get this post helpful. MBA FULL FROM= Master of Business Administration, this is a degree you can get knowledge about MBA  subjects details. In this degree, you will be introduced to business management, Business Skill, Marketing skill, Business Strategy etc.

Friends, you are seen today that there is a time of globalization. Corporate, Industrial, The economy is growing all over the world. In this way, MBA is an excellent package giving option. It is not only in India but in foreign countries it is scope too wide. So come know about the MBA. (MBA TOPIC)
Eligibility for MBA: - If you have to do MBA then you will have to pass the Graduation with Minimum 50% marks from a recognized univers…

CORE MARKETING CONCEPT IN MARKETING MANAGEMENT- MBA TOPIC


·      

  •      THE EXCHANGE CONCEPT
  •          PRODUCTION CONCEPT
  •          THE PRODUCT CONCEPT
  •          SALES CONCEPT
  •         THE MARKETING CONCEPT
  •          HOLISTIC MARKETING CONCEPT

EXCHANGE CONCEPT:-
MBA TOPIC|  Popularly known as Barter system. This is the oldest civilized
Way in which mankind started to acquire
Goods & services which satisfied their need.

CORE MARKETING CONCEPT IN MARKETING  MANAGEMENT,MBA TOPIC,MBAtopic in 2019Money was not yet invented & hence people
Used to swap Goods or Service in exchange to
Some other goods or service they required.
• This system however had many lacunas as
exact value of exchange was not possible due
to differences in products exchanged & the
indivisibility of products.

PRODUCTION CONCEPT
• After money got invented this concept emerged
• The philosophy that governed this concept is –
Increase production in order to reduce cost. Get
economies of scale. Produce cheap & sell cheap. Price
will sell…. So “Make & Sell”
• This concept gave rise to the Industrial revolution
that came in the mid of 18th century & lasted till early
19th century.
• Demand exceeded supply & so people accepted low
quality products also. But soon the situation got
reversed & so arose the need for quality!
• This lead to the next concept the “Product concept”

PRODUCT CONCEPT
• This is a concept obsessed with Quality.
Quality sells is the maxim.
• Focus is on improving quality & bringing in
new features & variants in the product mix.
• New technologies & sophisticated machineries
were invented to improve quality. Soon all
suppliers were giving identical quality.

SELLING CONCEPT
• With Products becoming homogeneous,
multiple suppliers & supply exceeding demand
there was now a choice with the buyers.
• Salesmen became the differentiating factor.
This is when a salesman was good when he can
“sell a comb to a bald person”
• All companies hired glib salesmen, spent a lot
of time & money in increasing the skills of
their sales team. Push Strategy – was used to
sell the product.
• Till concept was in vogue till mid 19th century


MARKETING CONCEPT
• Emerged in mid 1950's. Its an essence of all the earlier
concepts but with a difference!!!
• The focus is on enough production, Quality products,
improved selling skills but not by ‘Selling to the
customer’ but rather by ‘Making him to buy it’
• It is consumer-oriented business philosophy
• Father of marketing concept = Alfred P Sloan the
chairman of general motors. He said “a car for every
purse & purpose”
• All customers are unique & needs to be dealt
separately. All efforts are woven around the
customers – viz their Needs, Wants & Demands

HOLISTIC MARKETING CONCEPT
• Holistic means  Complete.
• There are 4 forces that affect any business – The Company
Management – Its Employees & other stake holders - Its
customers – Its External Environment.
• When we try & cover all these elements of a company then we
can say we are adhering to Holistic Marketing.
1. When we try & create a harmony within all levels of
management & dept.
2. When we look after employee. Shareholders, suppliers,
channel partners welfare
3. When we do not cheat customers with false communication,
dubious products & other unethical doings
4. When we take care of our environment, society, laws of the
land.









We hope you like this article (CORE MARKETING CONCEPT IN MARKETING  MANAGEMENT) & also help you to know about MBA TOPIC .



Comments

  1. I admire this article for the well-researched content and excellent wording
    seo company in chennai

    ReplyDelete
    Replies
    1. Thank You Yogesh.
      https://www.mbatopic.com/

      Delete

Post a Comment